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By Tod Robberson.
His targets are Back. Kristof identifies Back. Washington State last week enacted a law that would expose companies like Back.
But we do. And lots of folks around here are trying to figure out how the Observer seems to do so well financially while we're in a constant state of struggle.
I will speculate a little bit here. I suspect readers do not necessarily flock to the Observer for their quality journalism. And even if they do, that's not what is keeping the Observer in business.
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Heck, it's a free newspaper. What keeps the Observer in business is advertising, and that weekly tabloid is thick with it. Online, it's hard to visit their site without being overwhelmed by all the colorful, flashing .
Not just any. If you look at the s posted by the Observer, you'll find some telling statistics of what's bringing in the dough. No, I don't think those are what's paying the bills.
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A bit farther down the is a category called adult entertainment, which has 13. Hmmm, there might be a clue there. Right there on the Observer's web is a link to none other than Back. And it is obviously a source of boatlo of cash.
But the Observer still has its own local share. In the interest of thorough reporting, I would click on those links to see what they're all about, but I would probably soon find myself visited by someone from HR to ask why I'm using company equipment to visit.
The journalism world is misguided in pointing to the Village Voice and other publications of that ilk as models of success in a market desperately struggling to stay afloat. We are looking at all options well, almost all options to maintain a positive revenue stream and attract readers.
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No one knows what the formula for survival ultimately will be. These days, it's getting harder and harder to define what journalism is.
But I know what it isn't, and Back. Tod Robberson. Editorial and commentary from op-ed columnists, the editorial board and contributing writers from The Dallas Morning Newsdelivered three days a week.
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